Google Analytics is a platform by Google that, allows you to track all the visitor activities on your website. Google Analytics is a powerful tool and easy to practice.
Start with installing Analytics tracking ID at your website, you can easily monitor from where website traffic is coming, how many visitors are arriving at your website, where they are going, and through which search engines and keywords they get to know about your website.
This data suggests some changes on your website in order to offer a better user experience.
Nowadays, SEO company India is using Google Analytics to help convert the visitors into your leads and sales by analysing the behaviour of your websites.
Have a look at the certain custom dashboards:
- General Analytics Dashboard: With this, you can get a preview of everything- SEO, social, referral traffic and more. You can track unique visitors from SEO, social media, top keywords (non-branded), top viewed pages, referral websites and more.
- SEO Analytics Dashboard: It will give you a glance of organic search metrics- performance of brand/non-brand keywords, top landing pages, cities reaching your website through search etc.
- Social Media Analytics Dashboard: It has metrics that tells you about social media channels driving the traffic, top “socially referred” pages, the location of social media visitors etc.
- Mobile Analytics Dashboard: It is the perfect dashboard for e-commerce sites. You can track mobile revenues, top handsets, top mobile content, keywords and more.
You can also modify the view of these custom dashboards according to your need.
Every website does have different goals when it comes to conversions. Some websites are set up to assemble leads, while some are looking to transform their visitors into sales.
This is where you define your goals. Your goals are the reason your website survives. Take your time to set up your goals properly, as they are the most significant part of your website.
Understanding your website bounce rate, which geographic locations are generating the highest quality traffic, and what bits of content on your website are the most popular will all benefit you recover your website and reach your goals.
One of the chief advantages of Google Analytics is that it lets you create custom reports. With custom reports, you can filter results based on a number of factors (basically anything included in any of the regular reports, plus custom filters), and then view any of the metrics included in Analytics (including custom goals).
Recognising the referral traffic source and tracking their activities can help you develop a successful website. One page could turn your visitors off but without Google Analytics you would never recognise the source.